Who We Are
About the West Herr PAC
Established in 1930 as a Masonic Temple for the Northeast, the West Herr Performing Arts Center (WHPAC) in Rochester, New York, has evolved into a vibrant cultural hub. Today, it features the 2,500-seat West Herr Auditorium Theatre, a premier venue for touring Broadway shows. The center also includes former ceremonial meeting rooms, soon to be restored into versatile performance spaces. With its stunning architectural design, this historic landmark is prominently located at the corner of East Main and Prince Streets, serving as the gateway to Rochester’s Eastern district. The complex is owned and operated by the Rochester Broadway Theatre League (RBTL).
Press
Recent News & Updates
West Entrance Opens
RBTL has officially unveiled a reimagined west entrance at WHPAC, boasting enhanced accessibility and amenities. A major milestone in PROJECT RESTOURATION.
State Capital Funding
Senator Jeremy Cooney delivers $1 million in state capital funds for the restoration of the Joseph A. Floreano Entertainment and Education Center at the West Herr Performing Arts Center.
NYSCA Grant
PROJECT RESTOURATION is the recipient of a 2025 New York State Council on the Arts (NYSCA) capital project funding grant. The $2.9 million investment will support accessibility and sustainability enhancements at the West Herr Performing Arts Center.
RMHF Partnership
The Rochester Music Hall of Fame (RMHF) will be the first new arts organization to take up residence at WHPAC. The partnership with RBTL will provide permanent exhibition space for public viewing.
PROJECT RESTOURATION
RBTL has announced PROJECT RESTOURATION and unveiled a new Performing Arts Center Monument Sign, Website and Social Pages, as it embarks on a new chapter of community-driven arts and entertainment.
Elevator/Crossover Access
A refurbished elevator and newly created crossover point now offer long overdue accessibility and access between the second floor of the West Herr Performing Arts Center and the second floor lobby of the West Herr Auditorium Theatre.