Who We Are
About the West Herr PAC
Established in 1930 as a Masonic Temple for the Northeast, the West Herr Performing Arts Center (WHPAC) in Rochester, New York, has evolved into a vibrant cultural hub. Today, it features the 2,500-seat West Herr Auditorium Theatre, a premier venue for touring Broadway shows. The center also includes former ceremonial meeting rooms, soon to be restored into versatile performance spaces. With its stunning architectural design, this historic landmark is prominently located at the corner of East Main and Prince Streets, serving as the gateway to Rochester’s Eastern district. The complex is owned and operated by the Rochester Broadway Theatre League (RBTL).
Press
Recent News & Updates
PROJECT RESTOURATION
RBTL has announced PROJECT RESTOURATION and unveiled a new Performing Arts Center Monument Sign, Website and Social Pages, as it embarks on a new chapter of community-driven arts and entertainment.
Elevator/Crossover Access
A refurbished elevator and newly created crossover point now offer long overdue accessibility and access between the second floor of the West Herr Performing Arts Center and the second floor lobby of the West Herr Auditorium Theatre.
Fundraising Committee
RBTL announces the development of a Performing Arts Center Fundraising Committee. This group of well-known and influential Rochesterians is tasked with securing funds for the continuing renovation and restoration efforts at the West Herr Performing Arts Center.
West Herr Partnership
RBTL and West Herr Auto Group have announced a new partnership, renaming Rochester's former Auditorium Complex on East Main Street the "West Herr Performing Arts Center" and the Theatre portion the "West Herr Auditorium Theatre." The partnership will support complex restoration and renovation efforts.
Complex Acquisition
The Rochester Broadway Theatre League (RBTL) has owned and operated the Auditorium Theatre since 2004. The non-profit 501(c)3 has now purchased the remainder of the building (formerly the Auditorium Center), with plans to transform it into a Performing Arts Center that will serve the Greater Rochester community.