The Future of West Herr PAC

Phase One of the West Herr Performing Arts Center restoration and renovation has concluded, with a focus on enhanced accessibility, adaptability and amenities. This phase included RBTL’s new management of area parking lots, exterior maintenance, and the restoration of several historic brass doors (which had darkened over time due to oxidation). Two refurbished elevators and a newly created crossover point now provide long-overdue access to the second-floor Theatre lobby. A new second-floor Theatre lounge/concession space has been created, which includes new men’s and women’s restroom facilities, plus a family/all-gender restroom. Additionally, a new rear (west) entrance with drop-off area, along with a refurbished main-floor lounge/entertainment space (with updated restroom facilities) is now open.  And finally, restoration of the Main Street façade, including new stairs and railings and wider sidewalks, now allows for safer entry into the complex.

Phase Two to-date has included the finished expansion of the Rothschild Lounge back to its original footprint (unveiling a grand stone fireplace), and a reconfiguration/redesign of main-level backstage artist and crew spaces surrounding the Auditorium Theatre. The summer of 2027 will bring reconfiguration of upper-level backstage areas to better utilize those artist and support spaces. 

Phase Three will focus on refurbishing the Performing Art’s Center’s magnificent 4th floor Cathedral Hall. This will be the second-largest capacity venue within the complex, boasting vast arched ceilings, ornate woodwork and stunning light fixtures. The breathtaking space, once revitalized and fitted with modern support areas, will offer a uniquely beautiful backdrop for a variety of community events. 

In time, the project will also introduce expanded Auditorium Theatre lobbies, parking lot resurfacing, additional entry points, new concession areas and new restroom facilities. Future phases will include the restoration of additional historic spaces within the building, which will be repurposed to accommodate a variety of performance opportunities and audience sizes, offering office and event space leasing for area arts organizations.

Community support is essential to realizing the vision of a beautifully restored cultural landmark. If you’re interested in making a tax-deductible contribution to help shape the future of the arts in Rochester, please DONATE HERE, or reach out to RBTL CEO Arnie Rothschild at 585-277-3332 / [email protected]. To make a donation by mail, please send checks (payable to RBTL) to: RBTL, 885 East Main Street, Rochester, NY 14605.