Transforming West Herr Performing Arts Center
for OUR Greater Rochester Community
Who We Are
About the West Herr PAC
Established in 1930 as a Masonic Temple for the Northeast, the West Herr Performing Arts Center (WHPAC) in Rochester, New York, has evolved into a vibrant cultural hub. Today, it features the 2,500-seat West Herr Auditorium Theatre, a premier venue for touring Broadway shows. The center also includes former ceremonial meeting rooms, soon to be restored into versatile performance spaces. With its stunning architectural design, this historic landmark is prominently located at the corner of East Main and Prince Streets, serving as the gateway to Rochester’s Eastern district. The complex is owned and operated by the Rochester Broadway Theatre League (RBTL).
Press
Recent News & Updates
IMPROVED ACCESSIBILITY WITH NEW HANDRAILS
RBTL announces improved accessibility with new handrails for the balcony in the West Herr Auditorium Theatre!
Rothschild Lounge Partnership
RBTL announces an exciting new community partnership - Canandaigua National Bank's Rothschild Lounge at the West Herr Performing Arts Center.
Phase Two Begins
Phase Two of Project RestOURation is underway with a focus on enhancing the customer experience, while boosting the economy and investing in the future of the arts.
Pike/LaBella CSI Award
Pike Construction and LaBella Associates receive 2026 CSI Rochester Design Build Award for West Herr Performing Arts Center restoration and renovation project.
West Entrance Opens
RBTL has officially unveiled a reimagined west entrance at WHPAC, boasting enhanced accessibility and amenities. A major milestone in PROJECT RESTOURATION.
State Capital Funding
Senator Jeremy Cooney delivers $1 million in state capital funds for the restoration of the Joseph A. Floreano Entertainment and Education Center at the West Herr Performing Arts Center.